Frieze London
October 11, 2012 – October 14, 2012
Regent’s Park, London

The winner of the Emdash Award 2012 is the Belgian/American artist Cécile B. Evans, who lives and works in Berlin. Evans’ work explores the way emotions are valued by contemporary society.

Evans’ winning proposal takes the form of an audio guide to Frieze London accompanied by a holographic ‘host.’ The audio guide will feature a panel of non-art experts that will describe works in the fair in a subjective manner. Evans intends for the work to be an interruption, offering perspectives that compete with the way art is typically described in a fair environment.

Selected from over 750 applications by artists from all over the world, the winning proposal will be realised at the tenth edition of Frieze London, sponsored for the ninth consecutive year by Deutsche Bank. The shortlist included entries from Australia, Costa Rica, Croatia, France, Germany, India, Israel, The Netherlands, New Zealand, Singapore, Spain, Sweden, and the USA.

The Emdash Award allows an emerging artist based outside the UK to realise a major project at Frieze London as part of the critically acclaimed Frieze Projects programme. The Emdash Award is supported by the Emdash Foundation, a private foundation with a mission to support new ideas and emerging talent across disciplines, from the arts and cultural projects to science.

Frieze London takes place from 11–14 October 2012 in Regent’s Park, London. Frieze London is one of the world’s leading contemporary art fairs featuring 170 of the most forward-thinking galleries from Los Angeles to Berlin, London to Beijing.

For more information about the award, click here.